Videos and Presentations

Strategic Planning: 7 Steps to Success

Strategic Planning is essential for all businesses to achieve long term sustainability. Far too often it is viewed as a complex task and many businesses do not plan which reduces the chances of a successful long term business venture.

There are 7 core steps to Strategic Planning that all businesses can follow and complete. Watch this brief summary of the Strategic Planning Process to see how you can follow this process for you own business.

The Marketing Plan: The Building Blocks

Don't do a business plan first! Start with your marketing plan for it is the foundation of all business strategies. Why? Businesses are developed to "go to market" with a product or service, so shouldn't this be the place to start? Watch this brief summary of The Buiding Blocks of Marketing Strategy.

Why Family Business is Different

You know family businesses are different. The question is why? We all know family businesses are unique and have their own set of challenges. But why is this? Watch Why Family Business is Different to see key reasons for this and how you can leverage these differences to a sustainable family business.

Interview with Mike Michalowicz

When Howard Schultz, CEO of Starbucks started the company in 1987 he realized that he was selling more than coffee… it was an experience that people gladly pay $3 plus for Lattes and Cappuccinos. He borrowed the concept of the “Third Place”. View this interesting interview by Mike Michalowicz.

Interview of Domenick Celentano - The Third Place from Obsidian on Vimeo.